Directions dye lasts for about eight washes before it starts to fade. It looks fantastic on bleached/blonde hair, but will also give a lovely tint and colorful shine to darker untreated hair.

Directions is a conditioning semi permanent dye, so it actually helps your hair as the dying takes place (this is very much appreciated if you've just bleached it half way to hell and back).

These pots are sold on their own; you might want to consider getting yourself some gloves, brushes or other bits and pieces to stop the rest of you changing colour too.

La Riche, who make Directions, are proud to inform us that their products have never been tested on animals.

Look at our advice section for help on how to get the colour in your hair and keep it there!